Med Dori Veto

Dori Veto, MEd, MBA has a diverse work experience spanning over 25 years. Dori is currently serving as the VP of Product Marketing and Engagement at Perfection Learning since November 2021. Before that, they worked as the Senior Director of Marketing at Houghton Mifflin Harcourt from February 2019 to October 2021. In this role, they were responsible for strategic planning, positioning, and promotion for the K-12 literacy product portfolio. Dori demonstrated leadership by establishing a new cross-functional approach and successfully achieved 110% of the annual target revenue. Dori also implemented persona-based marketing initiatives and improved customer engagement.

Prior to their tenure at Houghton Mifflin Harcourt, Dori worked at Pearson from 2012 to 2019. Dori held multiple roles during their time at Pearson, including Director of Marketing and Director of Global Marketing, where they developed strategic sales planning and shifted the marketing strategy for the literacy product portfolio. Dori also served as the Director of Product Management, where they led the profitability of the math portfolio.

Before Pearson, Dori worked as the General Manager at Rand McNally in 2011, where they developed sales and product strategies and turned around the direct sales organization. Dori also served as the Director of Marketing at McGraw-Hill Education from 2005 to 2011, where they significantly increased revenue and positioned and promoted supplemental curriculum materials.

Dori'searlier experiences include roles as a Product Manager at McDougal Littell, Quality Assurance Manager at SuccessLab, Inc., Director of Education at Sylvan Learning, and English Teacher at Ida Crown Jewish Academy.

Overall, Dori Veto has a commendable track record of driving revenue growth, developing strategic plans, and leading cross-functional teams in the education industry.

Dori Veto, MEd, MBA has a diverse educational background that spans multiple fields of study. Dori obtained a Bachelor of Arts (BA) degree in English and Secondary Education from Iowa State University in 1995. Following their undergraduate studies, they pursued a Master of Education (MEd) degree in Educational Studies at the University of Illinois Chicago from 1999 to 2002. During the same period, they also completed a separate MEd program at the University of Illinois Chicago with a focus on Reading and Assessment, which they completed in 2003. Later on, Dori Veto pursued their MBA at DePaul Driehaus College of Business from 2009 to 2012, specializing in Marketing Strategy and Planning.

In addition to their formal education, Dori Veto has acquired several certifications to further enhance their professional skills. Dori obtained a Pragmatic Marketing certification from Pragmatic Marketing, Inc. in March 2013. In April 2019, they earned a Pragmatic Certification from Pragmatic Institute. More recently, in June 2021, they obtained an Agile Foundations certification from LinkedIn, followed by a Digital Marketing Foundations certification from LinkedIn in April 2022.