Simon Friberg Andersen

Simon Friberg Andersen is an accomplished executive and digital strategist with extensive experience in leadership roles across various industries. Currently serving as Chairman at PerfectSeason and Board Member at Konges Sløjd, Simon also holds the position of Digital Director at 3i Group plc and has been an investor in Becksöndergaard since 2017. Simon previously led a 50-person digital team at Marks and Spencer and spearheaded online innovation at Woolworths Limited, building a team focused on e-commerce and digital marketing. Early career experiences include project leadership at The Boston Consulting Group and a summer associate role at JP Morgan Investment Bank. Simon's educational background includes advanced degrees in finance and marketing from prestigious institutions such as Copenhagen Business School and UCLA Anderson School of Management.