Aakarsh Sood

Aakarsh Sood is an experienced brand and product manager with a strong background in strategic marketing and communication. Currently serving as Brand Manager and Product Manager at Perfetti Van Melle since March 2022, Aakarsh previously held the position of Brand Manager at RSPL Group, overseeing the brand portfolio for Xpert and Pro-Ease. Prior experience includes serving as Manager of Strategic Initiatives and Brand Strategist at DDB Mudra Group, where Aakarsh managed brand and business strategy projects for notable clients such as Tanishq, ITC, and Mercedes Benz across various sectors including FMCG and automobiles. Aakarsh also conducted significant ethnographic research for Swades Foundation to enhance the cultivation of high-value vegetables among Raigad farmers. Aakarsh holds a PGDM in Strategic Marketing and Communication from MICA and a degree in Economics Honours from Sri Guru Gobind Singh College Of Commerce.