Perfetti Van Melle
Jennifer Hernández Plata is a marketing professional with extensive experience in consumer and market insights, currently serving as the Global Consumer and Market Insights Manager at Perfetti Van Melle since March 2019. In this role, Jennifer identifies growth opportunities and coordinates research projects to generate actionable insights for global brands. Previously, Jennifer was a Global Product Manager Assistant at Philips, managing over 200 SKUs in the high-end shaving sector, and held a position as a Trade and Sales Support Assistant at Zapper.com, focusing on sales reporting and customer service. Jennifer holds an MSc in Marketing from the University of Amsterdam, a Bachelor of Business Administration and Management from Universitat Pompeu Fabra, and additional studies at Radboud University.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.