Jolande Hoiting-van Erkel

Jolande Hoiting-van Erkel is an accomplished professional in the field of digital marketing and media, currently serving as the Global Media, Digital Marketing & eCommerce Director at Perfetti Van Melle since September 2023. Prior experience includes a prominent role as Head of Global Media at FrieslandCampina, where Jolande also held various positions such as Manager Digital & Media and Global Digital Marketing Manager over a twelve-year period. Previous roles at Grolsch/SAB Miller, De Vos & Jansen Marktonderzoek, and MetrixLab highlight a strong background in insights and research management. Jolande holds a Master’s degree in Communication Studies from the University of Twente and a Bachelor’s degree in Communication Studies from Radboud University.