Mark Roberts

Mark Roberts is an experienced marketing professional with a demonstrated history in the confectionery and beverage industries. Currently serving as Marketing & Trade Marketing Director for Perfetti Van Melle since December 2014, Mark leads the UK marketing strategy, focusing on brand positioning and trade marketing across various platforms. Prior roles at Perfetti Van Melle include Brands Marketing Manager and Trade Marketing Manager, emphasizing strategic development and category insights. Before joining Perfetti Van Melle, Mark worked at Fuller Smith & Turner for over 13 years in various roles, notably as Trade Marketing Manager, where Mark enhanced brand presence and market share across multiple channels. Mark holds a Mini MBA in Marketing and a CIM Postgraduate Diploma, along with a BA Hons in Business Studies from the University of Hertfordshire.