Michiel Goedvolk

Michiel Goedvolk has extensive experience in marketing and brand management, currently serving as the Director of Global Travel Retail at Perfetti Van Melle since February 2006, with a history of roles including Marketing Manager Benelux and Senior Group Brand Manager for Frismakers & Gum. Prior to this, Michiel held various positions at Bols Royal Distilleries and IKEA, alongside leadership involvement as a member of the Supervisory Board for the Vereniging voor Protestants Christelijk Basisonderwijs since August 2015. Michiel holds multiple coaching and leadership degrees from institutions including the Coach College de Baak and IMD, along with a Master’s in Business Studies from Radboud University and a Bachelor’s in Business Economics from Rotterdam University of Applied Sciences.