Perfetti Van Melle
Sinatra Carneiro is a seasoned marketing professional with extensive experience spanning over two decades in various global companies. Currently serving as the Head of Marketing for EMEA at Perfetti Van Melle since March 2020, Sinatra has held multiple key positions including Head of Category Marketing and Category Marketing and E-Commerce Manager for the MENA region. Previous roles include Category/Marketing Manager at The Kraft Heinz Company, where significant marketing strategies led to a 15% increase in consumer awareness across core markets, and various positions at Unilever, where notable achievements included turning around the Sunsilk brand and managing the successful re-launch of Fair and Lovely in MENA. Sinatra also has experience with Lindt & Sprungli and YSL Beaute, among others. An MBA in Marketing from the University of Southern Queensland complements a robust career marked by strategic insights and impactful brand development.
This person is not in any teams
This person is not in any offices
Perfetti Van Melle
12 followers
Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.