Andrés Arroyave M.

Andrés Arroyave M. has extensive experience in the field of CRM and strategy, spanning over 15 years. Andrés has held various roles in different companies, starting with their current position as Strategy Director at Performance Art. In this role, they are responsible for strategic planning for clients such as BMW North America, CIBC, and Janssen.

Prior to their current role, Andrés worked as a CRM Senior Manager, Creative Strategy at Loblaw Digital, where they led CRM data-driven and direct communications planning for the PC Optimum Loyalty Program and PC Financial. Andrés developed customer journeys, lifecycle communication programs, email programs, and multi-channel campaigns.

Before joining Loblaw Digital, Andrés served as a CRM Manager, Strategy at INNOCEAN Worldwide Canada. In this capacity, they led customer base strategy and data-driven marketing campaigns for clients including Kia Canada, Hyundai Canada, and Genesis Canada. Andrés also took on the role of Marketing Operations Manager, overseeing CRM production using Salesforce Marketing Cloud and Adobe Campaign.

Andrés gained experience in CRM and digital marketing during their time at ERIS - Environmental Risk Information Services. Initially, they served as CRM & Digital Marketing Coordinator, before being promoted to CRM & Digital Marketing Manager. Andrés was responsible for building and executing multiple CRM projects and campaigns, as well as contributing to the long-term digital strategic planning for the ERIS brand.

In addition, Andrés worked as a CRM - Demand Generation Specialist at TechBlocks. Here, they focused on generating demand and implementing CRM strategies.

Early in their career, Andrés held various roles at EY. Andrés started as a Marketing Intern/Staff, providing support for the execution of the Marketing & Communications strategy across multiple countries. Andrés later became a Marketing & Communications Staff member, supporting the Global Marketing strategy execution in Colombia. Eventually, they transitioned into the role of Performance Improvement Strategy Consultant, where they participated in strategic projects for leading companies in Colombia and the region.

Andrés began their professional journey as a Marketing & Corporate Business Manager at Human Capital. In this role, they were responsible for integrating marketing and business development, including branding, corporate communications, PR, advertising, strategic alliances, digital, and CRM.

Overall, Andrés Arroyave M. has a comprehensive background in CRM, strategy, and marketing, with a focus on data-driven and customer-centric approaches.

Andrés Arroyave M. has a diverse education history. In 2002, they began their studies at the Universidad Internacional de las Américas, where they pursued a degree in Marketing & Communications Professional with a focus on Organizational Communications. Andrés completed their studies in this field in 2007.

In 2017, Andrés enrolled in the University of Toronto for a postgraduate program in Digital Marketing Strategy. Andrés successfully completed the program in 2018, further enhancing their knowledge and skills in the field of marketing.

During the same period, from 2017 to 2018, Andrés also attended the EAE Business School, where they pursued a Master's degree in Marketing. This program provided him with a comprehensive understanding of marketing principles and strategies.

Recently, in 2021, Andrés obtained a Leadership Certification from Harvard Business School Online. The certification focused on Exercising Leadership: Foundational Principles, providing him with essential leadership skills.

In addition to their formal education, Andrés has also obtained various certifications to enhance their professional profile. In 2019, they acquired the Pardot Marketing Specialist certification from Pardot and the Marketing Cloud Email Specialist certification from Salesforce. In 2020, they obtained the Advanced Google Analytics certification from Google. Most recently, in 2021, they achieved the Salesforce Certified Marketing Cloud Specialist certification. Furthermore, in 2019, they obtained an IELTS score of 8.0, showcasing their proficiency in the English language.

Andrés Arroyave M. has continually pursued educational opportunities to broaden their knowledge and expertise in marketing and leadership, making him a valuable asset in these fields.