Publicis Canada
Kaushiki Mazumdar is a seasoned marketing professional with extensive experience in customer relationship management and digital marketing. Currently serving as a Senior CRM Strategist at Publicis Canada, Kaushiki specializes in analyzing customer data, mapping experiences, and developing actionable marketing strategies for customer winback and retention. Previous roles include Paid Social Marketing Specialist at Sobeys, where a 20% month-over-month customer acquisition uplift was achieved, and positions at Loom Analytics and LinkedIn focused on content development, lead generation, and stakeholder management. Kaushiki holds an MBA in Marketing from Alliance University and a certification in Digital Marketing from IAMAI.