When it boils down to it, the products we use are a reflection of who we are. You can tell a lot about a person from the products they use. Their character. Their values. Their objectives. 

At Performance Friction we have used our mission to build a culture. 
We have built our company based on a defiant philosophy: NO COMPROMISES™
It’s a mindset, an attitude, a commitment. 

Set Standards
Outperform 
Outlast
Surpass
Pursue challenges
Exceed Expectations
Break Records 

Performance Friction isn’t just a product, it’s a mentality. 

Our passion is in our product. We strive to deliver innovative products to the market that outperform the competitors’ and all preceding products. At Performance Friction we do not strive to meet industry standards, but to surpass them. We strive to continually drive the industry through improvement and innovation. 

We have built the company with people who believe in, relate to, and adopt this philosophy. A philosophy that we believe our customers share. And we respect our customers, because they don’t just adopt our company philosophy, they live it. We are all too familiar with their character, their values, their objectives, because they are ones without compromise.

Automotive

Engineering

Industrial

Manufacturing

Performance Friction

Mary Ann Burgoon

April Goolsby

Joseph Caldwell

Heather Leaf

Joey Knuckles

Rick Huber

Kaylan Ryon

Paul Rankin Pe

The Sales team at Performance Friction is dedicated to driving revenue growth by identifying and securing business opportunities, fostering client relationships, and delivering exceptional customer service. The team, including Regional Sales Managers, Inside Sales Reps, and Motorsports Sales experts, works together to promote our high-performance products, ensuring they exceed customer expectations and adhere to our NO COMPROMISES™ philosophy. This team not only meets but strives to surpass industry standards through continuous improvement and innovation.

Sales

Engineering Team

Sales

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Other teams at Performance Friction

Engineering Team