Karan Pamwani

Karan Pamwani is a seasoned professional in digital marketing and media analytics, currently serving as an Associate at Performics since May 2021, where Karan implements, manages, and optimizes paid campaigns across various platforms including paid social, Google Ads, and DV360, while establishing and monitoring campaign benchmarks. Previous roles include Media Analyst, focusing on driving incremental subscriptions and audience building through performance campaigns on platforms like Google and Facebook, as well as managing app subscription analyses using Appsflyer. Karan's experience also encompasses business development at BYJU'S and Swiggy, where Karan enhanced brand visibility and sales through strategic outreach and marketing initiatives. Karan started the career at Contract India and MullenLowe Lintas Group, engaging in comprehensive advertising and brand strategy execution. Karan holds a Bachelor's Degree in Mass Communication/Media Studies from Doon Business School and has a solid educational background in science and programming.