Shengzhi S. is an experienced digital marketing professional with a strong focus on performance planning and acquisition management. Currently serving as Performance Planning Director for P&G at Performics since November 2020, Shengzhi S. oversees paid media operations for Braun and Oral-B across four European markets, utilizing channels such as Paid Search, Google Shopping, and Social Media. Prior roles at Performics included Acquisition Manager, leading affiliate and lead generation strategies for various notable brands, and Senior Acquisition Executive, responsible for account management across multiple EMEA markets. Previous experience includes a Media Account Executive position at Bilendi, where responsibilities included media buying and campaign performance monitoring, as well as early roles in sales at H&M and an industry placement at IBM. Shengzhi S. holds a BSc (Hons) in Marketing from Bournemouth University.
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