Sophie Williams

Sophie Williams is an accomplished marketing professional with extensive experience in performance and paid search management. Currently serving as Global Performance Director at Performics since September 2023, Sophie previously held the role of Global Senior Paid Search Associate Director at EssenceMediacom, overseeing the adidas account. Sophie's earlier positions include Senior Global Biddable Marketing Manager at MediaCom, where a team of six was effectively managed, and Senior Paid Search Manager at Jellyfish, leading strategy for the agency's largest account. Additional roles include Biddable Media Specialist at Found., PPC Executive at DBD Media, and various positions at other organizations where Sophie developed expertise in account management, client communication, and digital marketing strategies. Sophie holds a Bachelor's degree in International Business & Marketing from Bournemouth University.