Annette Fonte (She.Her.Ella)

Annette Fonte, who goes by She.Her.Ella, has a diverse and extensive work experience spanning over two decades. Annette'smost recent position, starting in February 2023, is as the Head Brand & Business Leadership at Periscope. Prior to this, they worked at VMLY&R COMMERCE from September 2017 to February 2023, where they served as the EVP Managing Director. In this role, they led the Chicago office, delivering strong financial results and award-winning campaigns that drive commerce in an omnichannel marketplace.

Before VMLY&R COMMERCE, Annette worked at Leo Burnett Group as a Global Group SVP from January 2015 to May 2017. Annette led regional Latin American and US Hispanic strategy, communications, and architecture planning, driving engagement and business volume with signature accounts like Purina, Kelloggs, and Advance Auto Parts.

From October 2007 to January 2015, Annette held the position of SVP Account Director at FCB Chicago. Annette was the global management lead on fully integrated signature accounts Brown Forman and Coca Cola, as well as a key driver for the multicultural and FCB Red, a top-ranked shopper marketing practice.

Annette's previous experience includes working at SAB Miller as a Senior Brand Manager - Hispanic from May 2006 to October 2007. Annette was responsible for leading the development of a Hispanic Marketing organization within the largest Brand group in the company.

Annette also worked at Unilever HPC from October 2001 to May 2006, where they held various roles such as Sr. Multicultural Marketing Manager and Relationship Marketing Manager. In these positions, they led the creation of a Unilever Multicultural Marketing group and implemented relationship marketing practices and tools into HPC brands.

Annette's early career includes roles at Unilever / Ivillage Partnership, where they served as a Marketing Director and a Brand Manager from September 1998 to May 2001. In these positions, they developed comprehensive marketing plans and best practices for consumer product online advertising campaigns.

Overall, Annette Fonte (She.Her.Ella) has demonstrated their expertise in brand and business leadership, delivering successful campaigns and driving engagement across multicultural markets.

Annette Fonte (She.Her.Ella) has an education history that includes a BA/BS degree in Psychology/Marketing from the University of Miami. Annette then pursued further education by enrolling in the MBA program at the University of Notre Dame - Mendoza College of Business, specializing in Marketing/International Business.