George Alderson is a seasoned professional with extensive experience in customer success and account management within the digital advertising sector. Currently serving as a Senior Customer Success Manager at Permutive since July 2022, George oversees new client objectives and the activation of a SaaS advertiser platform, while also developing programmatic strategies. Prior experience includes roles at Captify®, where George was responsible for managing Tier 1 clients and agency partnerships, as well as providing data analysis and insights for campaign performance. George's background also includes positions in music management at Burn FM, marketing support at Flight Club Darts, and various roles in hospitality, complemented by a Bachelor of Arts degree in English Language and Literature from the University of Birmingham.
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