Sally Baker

Sally Baker is an accomplished marketing professional with extensive experience in the wine and beverage industries. Currently serving as Innovation Manager and holding the title of Head of Wine Design at Pernod Ricard Winemakers since February 2018, Sally has previously held various leadership roles, including Global Marketing Manager Innovation and Marketing Manager for New Ventures. Prior to this, Sally worked at Treasury Wine Estates as Senior Brand Manager, overseeing prominent brands such as Wynns Coonawarra Estate and 19 Crimes. Experience also includes a Senior Market Manager role for North America and Europe at Casella Wines, where responsibilities encompassed P&L management and brand strategy. Earlier career positions include Brand Manager at Bacardilion and Marketing Manager at nudie, where contributions were integral to company growth. Sally graduated with a BSc in Psychology from Newcastle University and attended Rugby School.