Lydia Scammell

Lydia Scammell is an accomplished marketing professional with extensive experience in customer and shopper marketing across various sectors. Currently serving as Lead Customer Marketing Manager at Pernod Ricard since June 2019, Lydia previously held roles such as Shopper Marketing Manager for The HEINEKEN Company, focusing on major retailers, and Shopper Activation Executive for Johnson & Johnson, where responsibilities included campaign design for beauty and healthcare brands. Lydia’s early career includes internships at SABMiller and Valtech, where project contributions included digital marketing strategies and consumer market analysis. A graduate of the University of Exeter with a Bachelor in Psychology, Lydia also achieved A levels in Economics, Biology, and Psychology at Farnborough Sixth Form College.