Pierre de Greef

Pierre de Greef is an accomplished executive with extensive experience in digital strategy, marketing, and business transformation. Currently serving as Chief Digital Officer and Chief Transformation Officer at Pernod Ricard since 2018, Pierre has successfully integrated digital initiatives across various business areas, including IT and marketing, while promoting cultural change within the organization. Prior to Pernod Ricard, Pierre was the CEO of Green Park Content in Latin America, where Pierre established a leading content marketing agency and achieved significant profitability. Pierre's career also includes notable positions at Apple, where as Chief Marketing Officer for iTunes, strategies for customer acquisition and retention in multiple regions were developed. Earlier roles at Orange showcased expertise in strategic marketing and ad sales. Pierre holds advanced degrees from INSEAD, Ichec Brussels Management School, and Cranfield School of Management.