Anirudh Natuu

Anirudh Natuu is a seasoned professional in design and user experience, currently serving as Chief Principal Consultant at Persistent Systems since April 2025. Anirudh's extensive background includes previous roles as Head of Design at Qualitia Software, where innovative AI-driven user experiences were developed, and Director of Design at Helpshift, leading a team to enhance customer experiences primarily in the gaming sector. Anirudh's leadership experience further extends to Globant as Senior Design Director, managing a large team of designers to create successful digital solutions. Earlier career milestones include significant positions at Persistent Systems, focusing on user experience strategy and project management, as well as academic roles at renowned institutions such as Symbiosis Institute of Design and National Institute of Design. Anirudh holds a Master's in Intellectual Property Law and a Bachelor's degree in Production Engineering.