Veronica Alv.roca

Veronica Alv.Roca is an experienced product manager specializing in seafood with a strong background in international marketing. Currently at Grupo Nueva Pescanova since March 2020, Veronica leads global product launches using Agile methodologies and has successfully introduced the brand to Brazil, Peru, and South Africa. Prior experience includes a role as a Laundry Marketing Trainee at Henkel, where support was provided in executing marketing plans, and as Assistant Product Marketing Manager at Grupo Nueva Pescanova, focusing on fish and seafood products. Veronica began their career as a communication intern at the EnergyLab Technology Center and has a solid educational foundation with a Master's in Digital Marketing and E-commerce from EAE Business School and degrees in Marketing and Business Administration.