Brian Dix

Brian Dix has extensive experience in the cycling retail industry, currently serving as the Head of Cycle - Hard Goods at Wiggle since May 2022. Prior to this role, Brian held the position of Head Of Merchandising at Chain Reaction Cycles from March 2021 to April 2022. Brian's earlier experience includes significant roles at Evans Cycles, where Brian progressed from Buyer - bikes to Head of Buying over an eight-year period from March 2013 to February 2021. Brian began a career in merchandising at Superdry as an Assistant Merchandiser from March 2011 to February 2013. Brian holds a Bachelor of Applied Science degree in Business Administration and Management from Aston Business School, completed in 2008.