Joanna Rothermel

Joanna Rothermel is the current Vice President of Marketing for Peterson Companies. Joanna has over fifteen years of experience in marketing, with a focus on retail and luxury brands. Prior to their current position, Joanna served as Marketing Director for both Prime Retail and Westfield. In these roles, they were responsible for developing and implementing marketing plans, organizing media and community events, and coordinating publicity efforts.

Joanna began their career in marketing as an Account Executive for Naylor, LLC, where they gained experience in event planning, media relations, and account management. Joanna then transitioned to Glimcher Realty Trust, where they served as Marketing Coordinator and was responsible for assisting with the development and implementation of marketing plans for shopping centers across the country.

Throughout their career, Joanna has been recognized for their ability to develop creative and effective marketing campaigns that drive results. Joanna has played a key role in several successful Grand Opening events, including the $35 million redevelopment and expansion project at Prime Retail. Joanna is a strategic thinker with a track record of success in delivering positive outcomes for their clients.

Joanna Rothermel has a Bachelor's degree in Finance from the University of Florida. Joanna also has certification from ICSC in Certified Marketing Director.

Joanna Rothermel reports to Jon M. Peterson, CEO & Chairman. Joanna Rothermel works with Paul S. Weinschenk - President, Retail, Stuart S. Prince - EVP, Residential, and Tom Scavone - VP, Asset Management, Commercial.