Zulfiqar Ayub

Zulfiqar Ayub is an experienced supply chain and logistics professional currently serving as the Head of Supply Chain & Logistics at Petra Brands since April 2023. Previously, Zulfiqar held positions including Supply Chain Fulfilment Manager at Razor Group, where responsibilities included managing integrations of sales channels and implementing Netsuite for various operational processes. As E-commerce Project Manager at Factory14, Zulfiqar specialized in implementing Linnworks to optimize operations for multiple brands across major selling channels. With a strong background at RDX Sports, Zulfiqar progressed from Assistant Manager Operations to Sr. Manager Supply Chain & Logistics, overseeing Amazon SFP activities, inventory planning, and multi-channel fulfillment. Zulfiqar's academic credentials include an MBA in IT and a Bachelor of Commerce, complemented by a Diploma of Associate Engineering in IT.