Luciana Rodrigues

Luciana Rodrigues is a seasoned professional in trade marketing with extensive experience in leading promotional campaigns and strategic planning. Currently serving as a Senior Trade Marketing Analyst at PETRONAS Lubricants International since January 2024, Luciana previously worked at Mattel, Inc. from October 2018 to December 2023, progressing from a Trade Marketing Trainee to a Pl Analyst, where responsibilities included budget management, project oversight, and cross-category collaboration. Early career experience includes a Consumer Insights internship at International Flavors & Fragrances, involving market research and data analysis. Luciana holds a Bachelor's degree in Advertising and Propaganda with a specialization in Marketing from Universidade Presbiteriana Mackenzie.