Sophia Mowatt

Sophia Mowatt is a highly experienced digital marketing professional with a Master of Science in Digital Marketing from Rutgers Business School. Currently serving as the VP of Digital Acquisition at Synchrony since June 2022, Sophia leads strategies for direct-to-consumer digital channels and collaborates with agencies to meet acquisition goals. Prior roles include SEM Manager and Sr. Digital Advertising Manager at AutoNation, where leadership of teams focused on search engine marketing, as well as Senior Digital Marketing Manager at Digicel Group, overseeing international marketing strategies across various languages. With a strong foundation in digital marketing, including previous positions at BrandStar, Cendyn, New Epic Media, and DiscountMugs, Sophia has successfully utilized a range of digital strategies, including SEO, PPC, and content marketing, to drive revenue growth and optimize client campaigns.