Jennifer Chu

Jennifer Chu is a seasoned digital marketing professional with extensive experience in Amazon and e-commerce strategies. Currently serving as a Senior Digital Shelf Strategist at PetSafe Brands, Jennifer manages digital content strategies, including Salsify content syndication and Amazon A+ content. Previous roles at Radio Systems Corporation and Midwest Resource Group included leadership positions and significant contributions to digital marketing tactics across various pet care categories. Jennifer's earlier roles encompassed diverse marketing responsibilities, from digital marketing strategy execution to vendor account management, showcasing a robust skill set in content creation, digital advertising, and team training. Jennifer holds a Bachelor of Science with dual degrees in Marketing and Managerial Studies from the University of Illinois Chicago.