Nicole Riley

Senior Manager, Loyalty & Member Experience at PetSmart

Nicole Riley has extensive experience in the retail and corporate sectors, currently serving as the Senior Manager of Loyalty & Member Experience at PetSmart since March 2016, where previous roles included Manager of Corporate Promotional Planning & Execution and Senior Analyst positions. Prior to PetSmart, Nicole spent 18 years at Harley Davidson Motor Company, holding titles such as Manager of General Merchandise Business Analytics and Retail Analyst, along with various roles in planning and dealer development. Nicole earned a Bachelor of Arts degree in Finance from the University of Wisconsin-Milwaukee between 1994 and 2002.

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