Lina Kivaka

Lina Kivaka has had a diverse and successful career in the digital media industry. From 2010, they have worked as a Visual Content Creator and Social Media Growth Strategist for various companies, creating visual content across photography, videography and graphic design and formulating digital marketing content strategies. In 2018, they joined AZ Real Estate as a Social Media Manager, formulating a new social media strategy from scratch and creating visual content. That same year, they joined EP Advisory\u2122 as a Project Lead and Visual Content Creator for YouTube, launching and curating a new video project called 'Relocation Stories' which reached 30k subscribers and generated nearly 2 million views in less than 2 years. In 2020, they joined Pexels as a Product Manager, User Insights and Product, and Head of Content Production and Content Acquisition. In these roles, they have developed a deeper understanding of user needs, conducted research, delivered findings, advocated for the end user, communicated analysis and recommendations, presented concepts and potential product solutions, planned and coordinated the content production process, formulated creative briefs and guidelines, managed content production, directed content production for 'Pexels for Change' campaigns, and negotiated partnerships.

Lina Kivaka obtained a Bachelor's degree in International Law and Legal Studies from Belarusian State University from 2011 to 2016. Lina then obtained a Master of Science in Digital Marketing from the University of West London from 2018 to 2019. Additionally, they obtained a certification in Oxford Digital Marketing: Disruptive Strategy Programme from the Saïd Business School, University of Oxford in January 2022.