Anna Heerenveen

Anna Heerenveen is an experienced finance professional currently serving as the Commercial Finance Director at PF Concept since September 2022, specializing in promotional product development and sales. Previously, Anna held the role of Finance Business Partner at Body & Fit from December 2019 to October 2022, contributing to the sports nutrition market. Anna's extensive career at British American Tobacco spanned over a decade, with various roles including Commercial Finance Senior Manager for the Netherlands and contributions to pricing strategy and revenue initiatives. Anna began their career as an Auditor at Ernst & Young Moscow and holds a Master's degree in Management of Organisation from Moscow State University of Civil Engineering, as well as an ACCA membership until June 2023 and a course completion from The London School of Economics and Political Science in 2019.