PF Concept
Laiwa van der Linden has extensive experience in the fashion industry, currently serving as Category Manager for Clothing & Headwear at PF Concept since February 2016. Throughout different roles at PF Concept, including Junior Category Manager and Assistant Product Manager, responsibilities have included overseeing collections for wearable brands, ensuring timely delivery of photo samples, preparing sales presentations, and maintaining product documentation. Prior experience includes a graduation research project at the Amsterdam Fashion Institute focused on the organizational structures of Dutch micro fashion brands, and product development and strategic marketing roles at iNDiViDUALS. Laiwa's career began with an all-round sales internship at BYFAR Fashion Experts. Educational qualifications include a Bachelor's degree in Fashion & Management from the Amsterdam Fashion Institute.