CB

Cari Brennan

Director, US Specialty Care HCP CRM Strategy Lead

Cari Brennan is an accomplished marketing professional with extensive experience in marketing strategy and customer relationship management. Currently serving as the Director of US Specialty Care HCP CRM Strategy Lead at Pfizer since February 2024, Cari has previously held the position of Senior Marketing Manager for CRM Strategy and Personalization at Best Buy from February 2015 to February 2024, focusing on transactional messaging and fulfillment. Earlier roles include Marketing Manager at Blanks/USA, where leadership in marketing and e-commerce initiatives contributed to significant online sales growth, and a decade-long tenure at Readex Research, leading new product development and comprehensive marketing strategies. Cari's career began at Power/Mation, where promotion from Marketing Assistant to Marketing Manager involved overseeing marketing functions across multiple offices. Educational qualifications include a BA in Communications with a focus on Public Relations from Southern Illinois University, Carbondale, and an MBA in Marketing from the University of St. Thomas.

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