Pfizer
Courtney Cruz is a seasoned media strategy professional with extensive experience in the pharmaceutical and consumer goods industries. Currently serving as Senior Director of Integrated Media Strategy for Specialty Care at Pfizer since March 2014, Courtney Cruz oversees direct-to-consumer (DTC) and healthcare professional (HCP) media strategies for key brands including Eliquis and various Rare Disease products. Earlier roles at Pfizer include Director of Media and Senior Manager of Media, where Courtney led media strategies for several notable brands. Prior to Pfizer, Courtney held positions at PepsiCo as Manager of Media Investments and Corporate Media Strategy, and at Carat, focusing on communications planning for Procter & Gamble accounts. Courtney Cruz holds an MBA in Marketing from NYU Stern School of Business and a B.A. in Advertising/PR from Penn State University.
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Pfizer
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Pfizer Inc. is a research-based, global biopharmaceutical company. They apply science and their global resources to bring therapies to people that extend and significantly improve their lives through the discovery, development, manufacture, marketing, sale and distribution of biopharmaceutical products worldwide. They work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Pfizer collaborates with healthcare providers, governments and local communities to support and expand access to reliable, affordable healthcare around the world. Pfizer was founded in 1942. Most of Pfizer’s revenues come from the manufacture and sale of biopharmaceutical products. They believe that their medicines and vaccines provide significant value for healthcare providers and patients, through improved treatment of diseases, improvements in health, wellness and productivity as well as by reducing other healthcare costs, such as emergency room or hospitalization. Pfizer is committed to fulfilling their purpose: Breakthroughs that change patients’ lives. Their purpose fuels everything they do and reflects both their passion for science and commitment to patients. Pfizer’s growth strategy is driven by five “Bold Moves” that help them deliver breakthroughs for patients and create value for shareholders and other stakeholders: 1. Unleash the power of our people; 2. Deliver first-in-class science; 3. Transform our go-to-market model; 4. Win the digital race in pharma; and 5. Lead the conversation.