Linda Alicea

Linda Alicea is an accomplished marketing and communications strategist with extensive experience in media strategy and planning, particularly in the pharmaceutical industry. Currently serving as Director of Integrated Media Strategy for the Migraine Portfolio at Pfizer, Linda professionally led the launch of Nurtec ODT, achieving remarkable growth through innovative campaigns. Previous roles include Vice President at Klick, where Linda developed integrated communications plans for major clients like Biohaven and Pfizer, and held leadership positions at organizations such as Varick, Media Assembly, Generator Media + Analytics, and MindShare, contributing to successful strategies for brands like Dove and Nextel. With a BBA in Marketing and English Literature from Baruch College, Linda is recognized for expertise in audience insights, negotiation, and team development.