Vanessa Koonce, MBA, is a highly accomplished pharmaceutical social media strategist with extensive experience in digital marketing. They currently serve as a Senior Manager, Audience Engagement Strategy & Activation Lead at Pfizer, having previously held leadership roles at Genentech and EVERSANA INTOUCH. Vanessa has a proven track record in developing innovative digital marketing strategies and enhancing patient engagement through data-driven insights. They hold a Master of Business Administration from the University of Phoenix, alongside a Bachelor's degree in Marketing from Stephens College and an Associate of Science from State Fair Community College.
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