Raef Godwin

Vp, Advertising Strategy & Operations at PGA TOUR

Raef Godwin is a seasoned professional with extensive experience in digital media and advertising operations, currently serving as Vice President of Advertising Strategy & Operations for the PGA TOUR since February 2000. In this role, Raef oversees a talented team of over 40 individuals, managing global advertising operations across various platforms such as digital, social media, and television. Previous positions at the PGA TOUR included Director of Ad Operations & Client Services and Sales Operations Manager, where Raef successfully migrated digital ad platforms to an in-house model and led sales operations for marketing partners. Raef also has experience with the ATP Tour and NBA, having held roles focused on content production, operations coordination, and sports management. Educational credentials include a Master’s degree in Sports Management from the Isenberg School of Management at UMass Amherst and a Bachelor’s degree in Advertising from the University of Florida.

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