Lara Vlasblom

Lara V. is an experienced data specialist currently employed at PGGM since January 2023, with a robust background in data analysis and marketing. Previously, Lara V. worked as a marketing analyst at 4orange from November 2016 to January 2023, focusing on customer data analysis and software solution development. Prior to that, Lara V. served as manager of the customer database at Reed Business Information BV, where responsibilities included developing customer contact campaigns. Earlier career roles include team manager/senior project manager at Wegener DM Services and project manager at Wegener DM Services/Response Concepts, with expertise in direct marketing activities and database management. Educational qualifications include a Master of Science in Marketing Management from the University of Groningen and a Bachelor of Commerce from the Amsterdam University of Applied Sciences.