Maik Kirsten

Maik Kirsten is an experienced marketing professional with a focus on customer relationship management and media operations. Currently serving as the Head of CRM at PharmaHera Service GmbH, Maik is responsible for customer-centric management of marketing measures to enhance retention and revenue. Previously, in the role of Head of Media Operations at apo.com Group, Maik successfully initiated a prescription-focused strategy and achieved a 145% revenue increase over two years, while also developing a CRM-driven offline marketing approach that yielded a 71% response rate. Maik's earlier experience as Head of Channel Marketing at Zur Rose Pharma GmbH included the strategic alignment of online, offline, and CRM channels, resulting in a 580% customer uplift in 2020. Maik holds a Diplom in Media Management from Technische Universität Ilmenau and additional qualifications from Berlitz Deutschland GmbH and IHK Ostthüringen.