Catherine Chastagnol

Head Of CRM France at Mondelez International

Catherine Chastagnol has extensive experience in marketing and CRM, notably serving as Head of CRM France at Mondelēz International from January 2015 to December 2023, where strategic direction for the website mavieencouleurs.fr was provided, managing a portfolio of 35 brands and 14 million sessions annually. Prior roles at Mondelēz include Media Strategy Manager and CRM Manager, focusing on media campaigns, lead acquisition strategies, and team management. Catherine's earlier career at Danone spanned positions such as Category Manager Merchandising and Trade Marketing Manager, where responsibilities included restructuring merchandising strategies and managing trade marketing activations. Education includes a degree in Marketing from NEOMA Business School and a Deug LEA in English and Spanish from Université Paris-Sorbonne.

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