Ashley Arena

Head Of US Advanced Video Activation at PHD

Ashley Arena has extensive experience in the digital advertising industry. Ashley is currently working as the Head of US Advanced Video Activation at PHD since November 2021. Prior to this, they held the position of Executive Director, Digital Investment at PHD from August 2020 to November 2021. Before joining PHD, Ashley worked as a Digital Director at the same company from September 2019 to July 2020.

Ashley's previous work experience includes being a Group Director, Digital Investment at OMD USA from September 2014 to September 2019. Ashley also worked as a Strategy Manager at Mindshare from July 2013 to August 2014. Additionally, they have experience as a Digital Activation Manager at Starcom MediaVest Group from June 2010 to July 2013.

Prior to their roles in the advertising industry, Ashley worked in various internships including promotions intern at Allied Advertising, media intern at Dixon Schwabl Advertising, account management intern at Partners and Napier, and public relations intern at Save Our Sodus, Inc.

Ashley Arena holds a BS degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. In 2022, they obtained a certificate in Leading Strategic Growth from Columbia Business School. Additionally, they have earned several certifications including Designing for Organizational Effectiveness from Wharton Executive Education, Yahoo Advanced TV Certification from Yahoo, Navigating Strategic Inflection Points from Columbia Business School, Certified in Omni Foundations from Annalect, The Trade Desk Edge Academy Certified: Executive Program from The Trade Desk, OMG Accelerate Graduate from Omnicom Media Group, Trading Academy Certified - Professional from The Trade Desk, Inc., and Display & Video 360 Certification Exam from Google. Further details about the obtained month for the certifications are not provided.

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