Elyse Foley currently serves as the Head of Planning & Effectiveness at PHD, a position held since February 2024. Prior to this role, Elyse was the Group Business Director and Head of Employee Experience at Initiative from October 2021 to February 2024 and previously held the title of Group Business Director. Elyse's experience also includes a tenure as a Scholar at The Marketing Academy from March 2021 to March 2022 and various roles at PHD Australia between February 2016 and October 2021, culminating in the position of Business Director. Earlier in the career, Elyse served in multiple capacities at Ikon Communications from November 2009 to February 2016, including Communications Director, Communications Manager, Communications Trader, and Communications Co-ordinator. Elyse completed a Mini MBA in Brand Management at Marketing Week in 2020, a Postgraduate Certificate in Management with a focus on Marketing Management from Macquarie Graduate School of Management in 2014, and earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Technology Sydney in 2009.