Samantha Lovecky

Samantha Lovecky currently serves as Associate Media Director, Strategy at PHD, leading integrated media strategy and planning for a Fortune 500 consumer packaged goods portfolio, focusing on four key brands. Prior to this role, Samantha held the position of Supervisor, Strategy at Spark Foundry, managing media planning for five retail brands within a Fortune 500 company, emphasizing integrated campaign execution. Samantha's experience also includes a progression from Senior Media Planner to Associate Media Planner at Wavemaker, where oversight of media strategy and team development was paramount during a significant client merger. Earlier career experiences include roles at Enterprise Holdings, Raise, Illinois State University, and Hoist Liftruck, providing a strong foundation in management and marketing. Samantha holds a Bachelor's degree in Marketing from Illinois State University and has furthered education at ESSCA.