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Yana Petrova

Digital Account Director at PHD

Yana Petrova is a senior digital media manager at PHD since June 2014, specializing in planning, buying, monitoring, and optimizing online campaigns across premium and performance media channels, including social and video networks. Key responsibilities include executing comprehensive digital marketing strategies, measuring and reporting campaign performance against ROI and KPIs, identifying trends for optimization, and collaborating with internal teams to enhance user experience. Prior experience includes roles as an account executive at New Horizons Bulgaria, advertising manager at Andrews Fashion, events coordinator intern at COMPANY FOR INTERNATIONAL CONGRESSES, and various advertising consultant positions. Yana holds a master’s degree in Balkan Studies from Sofia University St. Kliment Ohridski and a professional degree from the Language High School "Geo Milev."

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