Christo Pretorius

Christo Pretorius is a seasoned professional in consumer experience and business development with extensive experience in strategic roles across prominent companies. Currently serving as the Head of Consumer Experience and Programs at Philip Morris International, Christo leads initiatives aligned with the company's smoke-free ambitions in South Africa. Previously, Christo held senior positions at BAT, including Senior Manager of Customer Development and Revenue Growth Management, where responsibilities entailed channel management and campaign planning. Additional roles included Revenue Growth Manager for Africa Markets at Distell, where market strategy and execution were key, and leadership positions in finance at Diageo and Levi Strauss & Co., overseeing supply chain and operational finance functions. Christo holds a Chartered Global Management Accountant designation and an MBA from Stellenbosch Business School, along with several other advanced qualifications in finance and management.