Eve Binard

Eve Binard possesses extensive experience in marketing and customer experience across various prominent companies. Currently serving as Head of Customer Experience IQOS Global Retail & Duty Free and previously as Head of Marketing Planning & Operations at Philip Morris International, Eve has also held roles including Marketing Manager for Travel Retail, Digital Marketing Manager at Dufry Group, Director of Marketing and Innovation at Oettinger Davidoff AG, and Marketing Manager at GlaxoSmithKline. Eve's background in global brand marketing is further highlighted by a position as Global Brand Marketing Manager for Travel Retail at British American Tobacco. Education includes a Master's degree in Finance for Executives and a Certificate in Digital Transformation from IMD.