Paula García Cameselle

Paula García Cameselle is a seasoned media professional currently serving as a Paid Media Specialist at Philip Morris International and as a professor at The New Retail Business School. With extensive experience in media management and planning, Paula has held key positions such as Media Manager at Manifiesto, Media Planning & Performance Manager at Alkemy enabling evolution, and Programmatic Manager at Alkemy, where strategic direction and team management were central responsibilities. Early career roles included Programmatic Trader at Amnet Programmatic Experts for Dentsu Aegis Network and Head of Campaign Management at Spiroox Media, where Paula honed expertise in programmatic advertising and campaign optimization. Academic credentials include a Licentiate degree in Public Relations, Advertising, and Applied Communication from Universidad Rey Juan Carlos and a Laurea Specialistica in Comunicazione, Publicidad y RRPP from Università di Siena.