Rasha Muallem

Rasha Muallem currently serves as the Manager of Consumer Experience at Philip Morris International, a position held since November 2015. In this role, Rasha focuses on enhancing consumer interactions with the brand throughout the entire journey, from initial awareness to ongoing support. Previous roles at Philip Morris International include Manager of Retention Programs and Consumer Journey Manager for the GCC region, as well as various marketing positions across the EEMA region and Duty Free markets. Rasha began a career in marketing in February 2008 and has held titles such as Marketing Coordinator and Commercial Deployment Executive. Rasha holds a BA in Economics and Political Science from the American University of Beirut, completed in 2008.