Santiago Jimenez

Santiago Jimenez is an experienced marketing professional currently serving as the Manager of Retail Development and Capability Building at Philip Morris International since January 2013. Over the years, Santiago has held various positions within the company, including Global Marlboro Manager and Country Brand Manager for Marlboro, where responsibilities included consumer insight analysis, brand building strategy, and portfolio management. Santiago has also acted as Regional Trade Marketing Manager for Duty Free and Regional Marketing Coordinator, focusing on trade marketing strategies and brand innovation in the Latin America and Canada Region. Santiago began the career in Colombia as a business developer and has advanced through roles in marketing and consumer engagement. Santiago holds a Master's in Internet Business from ISDI and an M.B.A. in Marketing from New York University, among other academic qualifications.