Wael Ben Romdhane

Wael Ben Romdhane is an accomplished marketing professional with over a decade of experience in consumer engagement and brand management within the tobacco and energy sectors. Currently serving as Consumer Experience Manager at Philip Morris International since December 2013, Wael has a strong track record of leveraging consumer insights to shape brand strategies and enhance the consumer journey. Previous roles include Marketing Programs Manager, Low-Segment Brand Manager for Algeria, and Group Brand Manager for Tunisia & Libya, where Wael successfully launched products, managed brand repositioning, and drove market share growth through innovative marketing initiatives. Wael holds a Bachelor's degree in Management and a certificate in Digital Communication and Media from South Mediterranean University, further enhancing expertise in digital marketing and analytics.