Yeo Yong Hui

Yeo Yong Hui has extensive experience in digital transformation, trade marketing, and customer care across various roles at Philip Morris International since September 2012. Currently serving as Head of Digital, Trade Marketing & Customer Care, Yeo has successfully managed teams to enhance market share and product margins through brand commercialization, pricing strategies, trade program innovations, and efficient resource planning. Previous positions include Asia Region Sales Development Manager, where cost efficiencies exceeding USD4 million were achieved, and Digital Manager, responsible for a rapid transition to e-commerce for 3,500 retail outlets in Singapore. Yeo's educational background includes an MBA from Boston University, a Certificate in Global Management from INSEAD, and a Bachelor of Business Administration with honors from the National University of Singapore.